发明授权
- 专利标题： Method and system for conducting online marketing research in a controlled manner
- 专利标题（中）： 以受控方式进行在线营销研究的方法和制度
-
申请号： US10321017申请日： 2002-12-17
-
公开(公告)号： US07769623B2公开(公告)日： 2010-08-03
- 发明人: Parul A Mittal , Vivek Jain , Natwar Modani , Ravi Kothari , Aseem Agrawal
- 申请人： Parul A Mittal , Vivek Jain , Natwar Modani , Ravi Kothari , Aseem Agrawal
- 申请人地址： US NY Armonk
- 专利权人： International Business Machines Corporation
- 当前专利权人： International Business Machines Corporation
- 当前专利权人地址： US NY Armonk
- 代理机构： Gibb I.P. Law Firm, LLC
- 主分类号： G06F17/60
- IPC分类号： G06F17/60
摘要：
The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilization of budget through the use of efficient sampling and grouping of users.