A system for personalizing a user experience on a mobile computing device is provided. The system includes a user environment component associated with the mobile computing device. The user environment component is operable for generating a navigational data associated with interactions with the mobile computing device by the user. The system includes a server in communication with the mobile computing device and has an associated user environment manager component. The user environment manager component is operable for processing the navigational data and cache information associated with the user interactions. The server is operable for using the navigational data and other user information to select content to be provided to the user environment component.