Disclosed a method for efficiently performing a frequency shift when a User Equipment (UE) intends to receive at least one service through at least one preferred frequency in a system for providing a Multimedia Broadcast/Multicast Service (MBMS) service. The method comprises the steps of inserting information for a preferred frequency of a service into a message and transmitting the message to the UE, the service being indicated by the message, the message reporting a start of the service which the UE has joined, receiving a response message including request information representing the indicated service or at least one different service, which has been selected by the UE, and determining if the UE is to perform hard handover to the preferred frequency according to the request information.