A method and apparatus for timed tagging of content is featured. The method and apparatus can include the steps of, or structure for, obtaining at least one keyword tag associated with discrete media content; generating a timed segment index of discrete media content, the timed segment index identifying content segments of the discrete media content and corresponding timing boundaries of the content segments; searching the timed segment index for a match to the at least one keyword tag, the match corresponding to at least one of the content segments identified in the segment index; and generating a timed tag index that includes the at least one keyword tag and the timing boundaries corresponding to the least one content segment of the discrete media content containing the match.