A control unit presents a visual stimulus onto a film adhered on an inner surface of a windscreen glass of a vehicle, and controls the visual stimulus so as to allow a driver to perceive the visual stimulus approaching the driver or receding therefrom in response to detection results of a driving environment detection unit, a vehicle status detection unit and a driver status detection unit. In such a way, visually induced vection can be produced for the driver by the visual stimulus. Accordingly, a drive sense of the driver can be adjusted in response to a vehicle state quantity, a driving environment and a driver state.