A mechanism of rating, ranking and/or filtering landmarks located in a predefined geographic area is provided. More particularly, the subject mechanisms can facilitate rating landmarks and related criteria (e.g., points of interest (POI)) associated therewith. Thus, the mechanisms can facilitate intelligent rendering of landmark choices to users. The subject innovation facilitates rating the landmarks by analyzing items and entities in proximity to each landmark. A popularity index rating represents a sum of the number of POIs, number of commonly named entities and number of access routes to the landmark. Accordingly, this popularity index rating can allow users to rank, filter and sort landmarks in the order of popularity or interest thus maximizing available sightseeing time.