Methods and systems are provided for intelligently managing on-demand content in a cable services system. High demand video programs (e.g., movies, documentaries, mini-series, educational films, and the like) are stored at cable system hubs that service a number of individual cable customers. When a given video program is requested, the requested title is steamed from the hub servicing the requesting customer rather than streaming the requested program from the cable system head end. The video programs cached at the cable system hubs are determined based on attributes associated with individual video programs including time since initial release, association with other programs, association with hub locations, association with current events, and the like.