A pedestrian protection system is mounted in the front portion of a vehicle, and includes a controller, a forward movement holding mechanism controlled in actuation by the controller, and a contact body that a pedestrian can contact. The controller, when having predicted a collision of a pedestrian with the vehicle based on a signal from a collision predicting sensor, actuates the forward movement holding mechanism to cause a forward movement of the contact body, and based on a signal from a turn sensor when the forward movement holding mechanism carries out an upward rotation or a downward rotation at the time of contact of the forwardly moved contact body with a pedestrian, controls actuation of the restraint body so as to correspond to a pedestrian moving to a front upper side of the vehicle and a pedestrian moving to a front lower side of the vehicle, respectively.