Invention Grant
US07853969B2 Log processing to determine impression values using reliable durations
有权
记录处理以确定使用可靠持续时间的印象值
- Patent Title: Log processing to determine impression values using reliable durations
- Patent Title (中): 记录处理以确定使用可靠持续时间的印象值
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Application No.: US11852791Application Date: 2007-09-10
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Publication No.: US07853969B2Publication Date: 2010-12-14
- Inventor: Geoffrey R. Smith , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Simon Rowe
- Applicant: Geoffrey R. Smith , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Simon Rowe
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: H04N7/16
- IPC: H04N7/16 ; H04H20/14 ; H04H60/29
Abstract:
Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
Public/Granted literature
- US20080250448A1 Log Processing Public/Granted day:2008-10-09
Information query
