GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS
    2.
    发明申请
    GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 有权
    生成用于电视广告的接收和频率数据

    公开(公告)号:US20100088714A1

    公开(公告)日:2010-04-08

    申请号:US12257879

    申请日:2008-10-24

    Abstract: Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.

    Abstract translation: 访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率(例如,电视广告)。 设备频率指示通过使用特定观看设备呈现广告素材的次数。 频率特定达到值,指示用于向广告素材呈现指定次数的唯一查看设备的数量。 估计观看群体的广告素材的特定频率值和设备频率。 用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本(例如,观看群体的子集)的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据 观众人数。

    Pre-loaded identifiers to identify media content for mobile devices using captured audio
    4.
    发明授权
    Pre-loaded identifiers to identify media content for mobile devices using captured audio 有权
    预先加载的标识符,以识别使用捕获的音频的移动设备的媒体内容

    公开(公告)号:US09391829B1

    公开(公告)日:2016-07-12

    申请号:US13445508

    申请日:2012-04-12

    Applicant: Simon Rowe

    Inventor: Simon Rowe

    CPC classification number: G06K9/6201 G06F17/30743 G06K9/46 H04L29/08072

    Abstract: In general, embodiments of the present disclosure are directed to techniques for determining a user's potential exposure to defined audio content (e.g., television and audio advertisements) using a mobile device. In one example, a method includes receiving first audio content. The method further includes generating a first digital representation of the first audio content. The method also includes accessing a data structure, wherein the data structure contains at least a second digital representation of at least second audio content. The method also includes comparing the first digital representation to at least the second digital representation contained in the data structure and if there is a match between the first digital representation and at least the second digital representation contained in the data structure, transmitting a message to a remote server indicating the match.

    Abstract translation: 通常,本公开的实施例涉及用于使用移动设备确定用户对定义的音频内容(例如,电视和音频广告)的潜在曝光的技术。 在一个示例中,一种方法包括接收第一音频内容。 该方法还包括生成第一音频内容的第一数字表示。 该方法还包括访问数据结构,其中数据结构包含至少第二音频内容的至少第二数字表示。 该方法还包括将第一数字表示与包含在数据结构中的至少第二数字表示进行比较,并且如果在数据结构中包含第一数字表示和至少第二数字表示之间存在匹配,则将消息发送到 远程服务器指示匹配。

    SYSTEM AND METHOD FOR PROVIDING INDOOR NAVIGATION SERVICES
    5.
    发明申请
    SYSTEM AND METHOD FOR PROVIDING INDOOR NAVIGATION SERVICES 审中-公开
    用于提供室内导航服务的系统和方法

    公开(公告)号:US20150153181A1

    公开(公告)日:2015-06-04

    申请号:US13191732

    申请日:2011-07-27

    CPC classification number: G01C21/206

    Abstract: Aspects of a system and method for providing indoor navigation services are described herein. Aspects of the disclosure provide an efficient method for identifying a location of a client device using accelerometers, gyroscopes, cameras, and/or position markers. Elements of the system relate to the determination of particular user locations by receiving location information pertaining to position markers from a remote server. A client device may identify a position marker using a camera, a Radio Frequency Identification (RFID) chip, or other method. An identifier describing the position marker may be sent to a remote server, and the remote server may provide a precise location to the client device.

    Abstract translation: 这里描述了用于提供室内导航服务的系统和方法的方面。 本公开的方面提供了使用加速度计,陀螺仪,照相机和/或位置标记来识别客户端设备的位置的有效方法。 系统的元件涉及通过从远程服务器接收与位置标记有关的位置信息来确定特定用户位置。 客户端设备可以使用相机,射频识别(RFID)芯片或其他方法识别位置标记。 可以将描述位置标记的标识符发送到远程服务器,并且远程服务器可以向客户端设备提供精确的位置。

    Pre-loaded identifiers to identify media content for mobile devices using captured audio
    8.
    发明授权
    Pre-loaded identifiers to identify media content for mobile devices using captured audio 有权
    预先加载的标识符,以识别使用捕获的音频的移动设备的媒体内容

    公开(公告)号:US08745172B1

    公开(公告)日:2014-06-03

    申请号:US13118168

    申请日:2011-05-27

    Applicant: Simon Rowe

    Inventor: Simon Rowe

    CPC classification number: G06K9/6201 G06F17/30743 G06K9/46 H04L29/08072

    Abstract: In general, embodiments of the present disclosure are directed to techniques for determining a user's potential exposure to defined audio content (e.g., television and audio advertisements) using a mobile device. In one example, a method includes receiving first audio content. The method further includes generating a first digital representation of the first audio content. The method also includes accessing a data structure, wherein the data structure contains at least a second digital representation of at least second audio content. The method also includes comparing the first digital representation to at least the second digital representation contained in the data structure and if there is a match between the first digital representation and at least the second digital representation contained in the data structure, transmitting a message to a remote server indicating the match.

    Abstract translation: 通常,本公开的实施例涉及用于使用移动设备确定用户对定义的音频内容(例如,电视和音频广告)的潜在曝光的技术。 在一个示例中,一种方法包括接收第一音频内容。 该方法还包括生成第一音频内容的第一数字表示。 该方法还包括访问数据结构,其中数据结构包含至少第二音频内容的至少第二数字表示。 该方法还包括将第一数字表示与包含在数据结构中的至少第二数字表示进行比较,并且如果在数据结构中包含第一数字表示和至少第二数字表示之间存在匹配,则将消息发送到 远程服务器指示匹配。

    GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS
    9.
    发明申请
    GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 审中-公开
    生成用于电视广告的接收和频率数据

    公开(公告)号:US20100088719A1

    公开(公告)日:2010-04-08

    申请号:US12247069

    申请日:2008-10-07

    Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes receiving cluster information comprising categories and total numbers of media receivers (e.g. television (TV) viewers) associated with the categories and receiving sample data comprising numbers of advertisements (ads) displayed to sampled receivers (e.g., TV viewers) that are classified within the categories. The method also includes calculating probabilities for numbers of ads displayed to the total numbers of receivers associated with the categories, wherein the calculation is based on the cluster information and the sample data, merging the calculated probabilities associated with two or more of the categories, and outputting an estimated number of ads displayed based on the merged probabilities.

    Abstract translation: 本说明书的主题可以包括接收包括与类别相关联的媒体接收器(例如电视(TV)观众)的类别和总数的群集信息的方法,并接收包括广告数量的样本数据 (广告)显示给分类在类别中的采样接收器(例如,电视观众)。 该方法还包括计算显示给与类别相关联的总数的广告数量的概率,其中该计算基于该群集信息和该样本数据,合并计算出的两个或多个类别的概率,以及 输出基于合并概率显示的估计数量的广告。

Patent Agency Ranking