A thin image display apparatus includes a thin image display apparatus body, a hollow support member having a first end at which the hollow support member supports the thin image display apparatus body through a rocking mechanism section and a second end at which a plug element configured to engage with an illumination apparatus wiring member attached to the ceiling or a wall is provided, and a power line extending through the hollow support member and configured to connect the plug element and the thin image display apparatus body to each other. The thin image display apparatus body receives, when the plug element engages with the illumination apparatus wiring member, power supplied through the power line together with a modulated image signal supplied through the power line such that an image based on the modulated image signal is displayed on the thin image display apparatus body.