The wheel support bearing assembly is for rotatably supporting a vehicle wheel relative to an automotive vehicle body, which includes an outer member having an inner periphery formed with a plurality of rows of raceway surfaces, an inner member having raceway surfaces formed therein in face-to-face relation with the raceway surfaces in the outer member, and a plurality of rows of rolling elements interposed between those raceway surfaces, respectively; a sensor unit including a sensor mounting member and a strain sensor fitted to the sensor mounting member, the sensor unit being fitted to a stationary member, which is one of the outer member and the inner member; and wherein the sensor mounting member includes at least two contact fixing portion relative to the stationary member and the strain sensor is arranged at at least one location between the contact fixing portions.