An apparatus includes an ultrasonic transducer; an ultrasonic propagation medium disposed so as to fill a plane of vibration of the transducer; liquid retaining means disposed so as to be in contact with an end face of the medium; and an ultrasonic focusing reflecting mechanism disposed in an ultrasonic propagation path, thereby the apparatus attains discharging into air and atomization of the liquid by use of ultrasonic waves. Atomization efficiency is enhanced by the use of an ultrasonic reflection tube, and mist emission is carried out. Use is made of a compact liquid container equipped at its bottom with an ultrasonic transmission membrane. Various types of liquids can be atomized by changing the direction of ultrasonic course.