发明授权
US07945475B2 Computer processes for identifying related items and generating personalized item recommendations 有权
用于识别相关项目并生成个性化项目建议的计算机进程

Computer processes for identifying related items and generating personalized item recommendations
摘要:
A computer-implemented service analyzes purchase histories and/or other types of behavioral data of users on an aggregated basis to detect and quantify associations between particular items represented in an electronic catalog. The detected associations are stored in a mapping structure that maps items to related items, and is used to recommend items to users of the electronic catalog.
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