摘要:
Various processes are disclosed for discovering item relationships between particular items, such as products represented in an electronic catalog, based on monitored user behaviors (e.g., item viewing activities, item purchases, shopping cart activities, etc.). The discovered item relationships may, for example, be used to generate personalized item recommendations for users, and/or to supplement item detail pages of an electronic catalog with lists of related items. Also disclosed are processes for generating personalized item recommendations based on users' search activities and browse node visits.
摘要:
Various methods are disclosed for monitoring user browsing activities that indicate user interests in particular products or other items, and for using such information to identify items that are related to one another. In one embodiment, relationships between products within an online catalog are determined by identifying products that are frequently viewed by users within the same browsing session (e.g., products A and B are related because a significant portion of those who viewed A also viewed B). The resulting item relatedness data is preferably stored in a table that maps items to sets of related items. The table may be used to provide personalized product recommendations to users, and/or to supplement product detail pages with lists of related products. In one embodiment, the table is used to provide session-specific product recommendations to users that are based on the products viewed by the user during the current browsing session.
摘要:
Various methods are disclosed for monitoring user browsing activities, and for using such information to provide session-specific item recommendations to users. In one embodiment, a monitoring component of a merchant's Web site maintains a record of products viewed by each user during a current browsing session—preferably based on visits to product detail pages. A recommendations component uses the resulting history of viewed products to identify additional products to recommend, preferably using a pre-existing table that maps products to related products. In one embodiment, this table is generated by periodically analyzing user browsing histories to identify correlations between purchases, viewing events, and/or other actions performed with respect to particular products. The recommended items may be displayed together with an option to individually deselect the recently viewed items on which the recommendations are based. Embodiments are also disclosed that use recent browse node visits, and recent searches, to generate the recommendations.
摘要:
Various processes are disclosed for discovering item relationships between particular items, such as products represented in an electronic catalog, based on monitored user behaviors (e.g., item viewing activities, item purchases, shopping cart activities, etc.). The discovered item relationships may, for example, be used to generate personalized item recommendations for users, and/or to supplement item detail pages of an electronic catalog with lists of related items. Also disclosed are processes for generating personalized item recommendations based on users' search activities and browse node visits.
摘要:
A system provides recommendations of web sites, web pages, and/or products to a user based on web pages viewed during a current browsing session. In one embodiment, a browser plug-in or other client program monitors and reports information regarding browsing activities of users across multiple web sites. The resulting cross-site browse histories of the users are analyzed on an aggregated basis to detect behavior-based associations between particular sites, pages and/or products. The detected associations are in turn used to provide personalized recommendations to users. The associations and recommendations may also be based on an automated analysis of the content of the web pages represented in the users' browse histories.
摘要:
Various processes are disclosed for discovering item relationships between particular items, such as products represented in an electronic catalog, based on monitored user behaviors (e.g., item viewing activities, item purchases, shopping cart activities, etc.). The discovered item relationships may, for example, be used to generate personalized item recommendations for users, and/or to supplement item detail pages of an electronic catalog with lists of related items. Also disclosed are processes for generating personalized item recommendations based on users' search activities and browse node visits.
摘要:
Improved user interfaces and methods are provided for presenting item recommendations to a user when the user selects an item to add to an electronic shopping cart. In response to the user's selection, a page generation process generates and returns a page that includes a condensed shopping cart portion and a recommendations portion. The condensed shopping cart portion displays the contents of the shopping cart, but omits some of the item information and/or controls provided on a shopping cart page, thereby preserving more screen real estate for the display of item recommendations. The condensed shopping cart portion also includes a link to the shopping cart page.
摘要:
A computer-implemented recommendation service uses item-to-item relationship mappings to select items to recommend to the user. The item-to-item relationship mappings may reflect user-behavior-based (e.g., purchase-based) item relationships, content-based item relationships, or a combination thereof. In one embodiment, personalized recommendations are generated for a user by a process that comprises retrieving from the mapping, for each of a plurality of items of interest to the user, a respective related items list; weighting the related items lists based on information regarding the user's affinity for the corresponding items of interest; combining the weighted related items lists to form a pool of scored items, and selecting items from the pool to recommend to the user.
摘要:
Various methods are disclosed for monitoring user browsing activities, and for using such information to provide item recommendations to users. In one embodiment, a monitoring component of a merchant's Web site maintains a record of products viewed by each user during a current browsing session—preferably based on visits to product detail pages. A recommendations component uses the resulting history of viewed products to identify additional products to recommend, preferably using a pre-existing table that maps products to related products. In one embodiment, this table is generated by periodically analyzing user browsing histories to identify correlations between purchases, viewing events, and/or other actions performed with respect to particular products. The recommended items may be displayed together with an option to individually deselect the recently viewed items on which the recommendations are based. Embodiments are also disclosed that use recent browse node visits, and recent searches, to generate the recommendations.
摘要:
A computer-implemented service analyzes purchase histories and/or other types of behavioral data of users on an aggregated basis to detect and quantify associations between particular items represented in an electronic catalog. The detected associations are stored in a mapping structure that maps items to related items, and is used to recommend items to users of the electronic catalog.