There is provided a method for use by a computing device for determining a value of a portion of content selected by a user. The content can be, for example, a movie or a television program that includes approximately 30 frames per second. Then, data defining a beginning and an ending of the portion of content is received from the user. Metadata associated with at least one frame included in the portion of content selected by the user is processed by the computing device. For example, the metadata can include information describing the subject matter included in the frame or information indicating various attributes of the frame. Thereafter, one or more frame values are determined using the metadata. The value of the portion of content is then determined using the one or more frame values.