A volume adjusting apparatus includes a sound collecting unit configured to collect noise data of a surrounding environment, an analyzing unit configured to extract a feature value indicating a feature of the noise data collected by the sound collecting unit and a feature value indicating a feature of supplied musical tune data, and a control unit configured to generate volume adjustment information for adjusting playback volume of the musical tune data based on the feature value of the noise data and the feature value of the musical tune data and adjusts the playback volume of the musical tune data based on the volume adjustment information.