An aspect of the invention provides an image forming apparatus including: a image forming section that forms an image based on a print data on at least one sheet equipped with a non-contact tag; a writing section that wirelessly writes a tag data into the non-contact tag of the at least one sheet; a first cassette that holds a plurality of sheets equipped with first type non-contact tags having a first storage capacity; a second cassette that holds a plurality of sheets equipped with second type non-contact tags having a second storage capacity larger than the first storage capacity; and a selecting section that selects a print cassette from among the first and second cassettes based on a data size of the tag data. The at least one sheet on which the image is formed by the image forming section is provided from the print cassette.