A wireless communication device includes a wireless transmitting section, a distance measuring section, a transmission method sorting section, a link quality determining section, and a wireless transmission method determining section. The wireless transmitting section performs communication using one of a plurality of predetermined wireless transmission methods. The distance measuring section measures a distance between the wireless communication device and a communication partner device. The transmission method sorting section sorts out one or more suitable wireless transmission methods from the plurality of wireless transmission methods on the basis of the distance measured by the distance measuring section. The link quality determining section determines a link quality of the communication. The wireless transmission method determining section determines the wireless transmission method to be employed by the wireless transmitting section according to the link quality from the wireless transmission methods sorted by the transmission method sorting section.