A printing apparatus includes a printing unit for printing visual information on a non-recording surface of a rotatably driven recording medium by discharging ink droplets. A control unit controls movement of the printing unit in a radial direction of the recording medium, and discharge timing of the ink droplets. The printing unit prints the visual information by multi-path printing by printing on a same radius position of the non-recording surface by discharging ink from different ink discharge nozzles. The control unit controls the printing unit so as to print with a first printing pattern having a first number of paths and a second printing pattern having a second number of paths. The first printing pattern is used on other locations of the non-recording surface and the second printing pattern is used when printing on an innermost periphery region of the non-recording surface.