The page ranking technique described herein employs a Markov Skeleton Mirror Process (MSMP), which is a particular case of Markov Skeleton Processes, to model and calculate page importance scores. Given a web graph and its metadata, the technique builds an MSMP model on the web graph. It first estimates the stationary distribution of a EMC and views it as transition probability. It next computes the mean staying time using the metadata. Finally, it calculates the product of transition probability and mean staying time, which is actually the stationary distribution of MSMP. This is regarded as page importance.