Invention Grant
US08127325B2 Log processing to determine impression values using reliable durations
有权
记录处理以确定使用可靠持续时间的印象值
- Patent Title: Log processing to determine impression values using reliable durations
- Patent Title (中): 记录处理以确定使用可靠持续时间的印象值
-
Application No.: US11852731Application Date: 2007-09-10
-
Publication No.: US08127325B2Publication Date: 2012-02-28
- Inventor: Geoffrey R. Smith , Iain Merrick , Michael A. Killaney , John Alastair Hawkins , Greg Hecht , Simon Rowe
- Applicant: Geoffrey R. Smith , Iain Merrick , Michael A. Killaney , John Alastair Hawkins , Greg Hecht , Simon Rowe
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: H04N7/16
- IPC: H04N7/16 ; H04H20/14 ; H04H60/29
Abstract:
Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
Public/Granted literature
- US20080250447A1 Log Processing Public/Granted day:2008-10-09
Information query
