Methods, systems, and computer program products for compensating participants of events or activities of virtual environments, such as on-line games, digital or virtual worlds, and virtual universes are disclosed. One or more embodiments may comprise conducting an event, measuring event participation by the participant, and compensating the participant based upon the measured participation. Various embodiments may compensate the participant based upon the amount of time the participant spends at the event, while other embodiments may compensate the participant based upon amounts or types of activity of the participant while attending the event. Some embodiments may compensate the participant based upon such activity as chat activity, keyboard activity, and mouse activity. Some embodiments may compensate the participant based upon one or more referrals that the participant makes other participants.