An optical communication apparatus is disclosed. The optical communication apparatus includes a light transmission section, a light reception section, and a control section. The light transmission section causes a light emitting portion which outputs light in a visual line direction of a user to transmit information. The light reception section causes a light receiving portion which receives light from the visual line direction of the user to receive information. The control section determines whether or not another optical communication apparatus is an information communication target based on identification information when the light reception section has optically received communication request information and the identification information from the other optical communication apparatus and causes the light transmission section to optically transmit communication response information to the other optical communication apparatus when the control section has determined that the other optical communication apparatus be the information communication target.