Invention Grant
- Patent Title: Movie advertising placement optimization based on behavior and content analysis
- Patent Title (中): 基于行为和内容分析的电影广告布局优化
-
Application No.: US11592901Application Date: 2006-11-03
-
Publication No.: US08145528B2Publication Date: 2012-03-27
- Inventor: Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
- Applicant: Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
- Applicant Address: LU Luxembourg
- Assignee: Open Text S.A.
- Current Assignee: Open Text S.A.
- Current Assignee Address: LU Luxembourg
- Agency: Sprinkle IP Law Group
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.
Public/Granted literature
- US20070055986A1 Movie advertising placement optimization based on behavior and content analysis Public/Granted day:2007-03-08
Information query
