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公开(公告)号：US08141111B2
公开(公告)日：2012-03-20
申请号：US11713116
申请日：2007-02-27
申请人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Brenda Pomerance
发明人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Brenda Pomerance
CPC分类号： G11B27/3027 , G06Q30/02 , G06Q30/0251 , G06Q30/0253 , G11B27/005 , G11B27/031 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N5/76 , H04N5/7605 , H04N5/85 , H04N7/165 , H04N7/173 , H04N7/17318 , H04N9/8042 , H04N9/8205 , H04N9/8227 , H04N21/23424 , H04N21/234309 , H04N21/2543 , H04N21/2547 , H04N21/2743 , H04N21/43615 , H04N21/440218 , H04N21/44222 , H04N21/47202 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.
摘要翻译： 电影中的广告可以是在电影中无法移动的静态广告，也可以是具有可以更改的电影中的位置的动态广告。 当电影观众希望跳过包含广告的电影的一部分时，播放系统确定广告是静态的还是动态的。 如果广告是静态的，则只能跳过静态广告之前的部分电影，即广告不可跳转; 这种技术被称为“bounceback”，因为跳过结束跳回到静态广告的开始。 如果广告是动态的，则广告将在跳过结束后移动; 这种技术被称为“滑动广告”，因为广告滑到电影的后期。 当电影有多个广告时，有些可以是静态的，有些可以是动态的。
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2.发明申请Movie advertising placement optimization based on behavior and content analysis 有权基于行为和内容分析的电影广告布局优化公开(公告)号：US20070055986A1
公开(公告)日：2007-03-08
申请号：US11592901
申请日：2006-11-03
申请人： Thomas Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
发明人： Thomas Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
CPC分类号： H04N21/2668 , G06Q30/0206 , G06Q30/0241 , G06Q30/0251 , G06Q30/0253 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0273 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N7/165 , H04N7/17318 , H04N21/23418 , H04N21/23424 , H04N21/2393 , H04N21/2547 , H04N21/44213 , H04N21/44222 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.
摘要翻译： 广告被放置在电影中，通过分析电影的固有特征，分析电影的观看特征，分析电影观看者的观看者特征，获得在电影中放置广告的广告商偏好，确定放置电影的成本 基于电影的固有特征，观看的电影特征，观众特征和广告商偏好，以及根据电影的固有特征将广告放置在电影中，观看的电影的特征， 电影，观众特征，广告客户喜好和确定的费用。
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公开(公告)号：US20120151521A1
公开(公告)日：2012-06-14
申请号：US13404911
申请日：2012-02-24
申请人： Thomas S. GILLEY , Eric HOFFERT , Rabih NASSAR , Brenda POMERANCE
发明人： Thomas S. GILLEY , Eric HOFFERT , Rabih NASSAR , Brenda POMERANCE
CPC分类号： G11B27/3027 , G06Q30/02 , G06Q30/0251 , G06Q30/0253 , G11B27/005 , G11B27/031 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N5/76 , H04N5/7605 , H04N5/85 , H04N7/165 , H04N7/173 , H04N7/17318 , H04N9/8042 , H04N9/8205 , H04N9/8227 , H04N21/23424 , H04N21/234309 , H04N21/2543 , H04N21/2547 , H04N21/2743 , H04N21/43615 , H04N21/440218 , H04N21/44222 , H04N21/47202 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slipad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.
摘要翻译： 电影中的广告可以是在电影中无法移动的静态广告，也可以是具有可以更改的电影中的位置的动态广告。 当电影观众希望跳过包含广告的电影的一部分时，播放系统确定广告是静态的还是动态的。 如果广告是静态的，则只能跳过静态广告之前的部分电影，即广告不可跳转; 这种技术被称为“bounceback”，因为跳过结束跳回到静态广告的开始。 如果广告是动态的，则广告将在跳过结束后移动; 这种技术被称为“滑动”，因为广告滑到电影的后期。 当电影有多个广告时，有些可以是静态的，有些可以是动态的。
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公开(公告)号：US09654735B2
公开(公告)日：2017-05-16
申请号：US13408843
申请日：2012-02-29
申请人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
发明人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
IPC分类号： H04H60/32 , H04N7/16 , G06Q30/02 , H04N7/173 , H04N21/234 , H04N21/2547 , H04N21/442 , H04N21/475 , H04N21/81 , H04N21/84 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66
CPC分类号： H04N21/2668 , G06Q30/0206 , G06Q30/0241 , G06Q30/0251 , G06Q30/0253 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0273 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N7/165 , H04N7/17318 , H04N21/23418 , H04N21/23424 , H04N21/2393 , H04N21/2547 , H04N21/44213 , H04N21/44222 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.
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公开(公告)号：US08739205B2
公开(公告)日：2014-05-27
申请号：US13404911
申请日：2012-02-24
申请人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Brenda Pomerance
发明人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Brenda Pomerance
CPC分类号： G11B27/3027 , G06Q30/02 , G06Q30/0251 , G06Q30/0253 , G11B27/005 , G11B27/031 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N5/76 , H04N5/7605 , H04N5/85 , H04N7/165 , H04N7/173 , H04N7/17318 , H04N9/8042 , H04N9/8205 , H04N9/8227 , H04N21/23424 , H04N21/234309 , H04N21/2543 , H04N21/2547 , H04N21/2743 , H04N21/43615 , H04N21/440218 , H04N21/44222 , H04N21/47202 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slipad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.
摘要翻译： 电影中的广告可以是在电影中无法移动的静态广告，也可以是具有可以更改的电影中的位置的动态广告。 当电影观众希望跳过包含广告的电影的一部分时，播放系统确定广告是静态的还是动态的。 如果广告是静态的，则只能跳过静态广告之前的部分电影，即广告不可跳转; 这种技术被称为“bounceback”，因为跳过结束跳回到静态广告的开始。 如果广告是动态的，则广告将在跳过结束后移动; 这种技术被称为“滑动”，因为广告滑到电影的后期。 当电影有多个广告时，有些可以是静态的，有些可以是动态的。
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6.发明申请MOVIE ADVERTISING PLACEMENT OPTIMIZATION BASED ON BEHAVIOR AND CONTENT ANALYSIS 有权基于行为和内容分析的电影广告刊登位置优化公开(公告)号：US20120227065A1
公开(公告)日：2012-09-06
申请号：US13408843
申请日：2012-02-29
申请人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
发明人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
IPC分类号： H04N21/458 , H04N21/442
CPC分类号： H04N21/2668 , G06Q30/0206 , G06Q30/0241 , G06Q30/0251 , G06Q30/0253 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0273 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N7/165 , H04N7/17318 , H04N21/23418 , H04N21/23424 , H04N21/2393 , H04N21/2547 , H04N21/44213 , H04N21/44222 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.
摘要翻译： 广告被放置在电影中，通过分析电影的固有特征，分析电影的观看特征，分析电影观看者的观看者特征，获得在电影中放置广告的广告商偏好，确定放置电影的成本 基于电影的固有特征，观看的电影特征，观众特征和广告商偏好，以及根据电影的固有特征将广告放置在电影中，观看的电影的特征， 电影，观众特征，广告客户喜好和确定的费用。
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7.发明授权Movie advertising placement optimization based on behavior and content analysis 有权基于行为和内容分析的电影广告布局优化公开(公告)号：US08145528B2
公开(公告)日：2012-03-27
申请号：US11592901
申请日：2006-11-03
申请人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
发明人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
IPC分类号： G06Q30/00
CPC分类号： H04N21/2668 , G06Q30/0206 , G06Q30/0241 , G06Q30/0251 , G06Q30/0253 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0273 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N7/165 , H04N7/17318 , H04N21/23418 , H04N21/23424 , H04N21/2393 , H04N21/2547 , H04N21/44213 , H04N21/44222 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.
摘要翻译： 广告被放置在电影中，通过分析电影的固有特征，分析电影的观看特征，分析电影观看者的观看者特征，获得在电影中放置广告的广告商偏好，确定放置电影的成本 基于电影的固有特征，观看的电影特征，观众特征和广告商偏好，以及根据电影的固有特征将广告放置在电影中，观看的电影的特征， 电影，观众特征，广告客户喜好和确定的费用。
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公开(公告)号：US20080187279A1
公开(公告)日：2008-08-07
申请号：US11713116
申请日：2007-02-27
申请人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Brenda Pomerance
发明人： Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Brenda Pomerance
CPC分类号： G11B27/3027 , G06Q30/02 , G06Q30/0251 , G06Q30/0253 , G11B27/005 , G11B27/031 , H04H20/10 , H04H60/33 , H04H60/59 , H04H60/66 , H04N5/76 , H04N5/7605 , H04N5/85 , H04N7/165 , H04N7/173 , H04N7/17318 , H04N9/8042 , H04N9/8205 , H04N9/8227 , H04N21/23424 , H04N21/234309 , H04N21/2543 , H04N21/2547 , H04N21/2743 , H04N21/43615 , H04N21/440218 , H04N21/44222 , H04N21/47202 , H04N21/4756 , H04N21/812 , H04N21/84
摘要： An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.
摘要翻译： 电影中的广告可以是在电影中无法移动的静态广告，也可以是具有可以更改的电影中的位置的动态广告。 当电影的观看者希望跳过包含广告的电影的一部分时，回放系统确定广告是静态的还是动态的。 如果广告是静态的，则只能跳过静态广告之前的部分电影，即广告不可跳转; 这种技术被称为“bounceback”，因为跳过结束跳回到静态广告的开始。 如果广告是动态的，则广告将在跳过结束后移动; 这种技术被称为“滑动广告”，因为广告滑到电影的后期。 当电影有多个广告时，有些可以是静态的，有些可以是动态的。
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