The present invention relates to base station transmitting and receiving antennas and control methods thereof. For this purpose, the present invention provides a control method of a base station transmitting antenna. The control method includes collecting positional information and transmission level values of all terminals in a cell; analyzing statistics of cell traffic using the positional information and transmission level values, and generating antenna radiation patterns on the basis of the analyzed statistics result; optimizing the antenna radiation patterns by synthesizing beam patterns; and changing antenna beam patterns according to the optimized antenna radiation patterns. According to embodiments of the present invention, it is possible to increase a channel capacity in a cell, ensure the QoS in all terminals in the cell, and reduce installation and operation costs of a base station system.