A method of driving a display apparatus for an embodiment comprises a light source module divided into a plurality of light-emitting blocks to provide light to a display panel, a local dimming driving part driving the light-emitting blocks, and a timing controller controlling the driving timing of the display panel and the local dimming driving part. The timing controller transmits a luminance pulse having representative grayscale values of an image corresponding to the light-emitting blocks and a synchronization signal including information of a start position of the representative grayscale values to the local dimming driving part. The local dimming driving part drives the light-emitting blocks using the representative grayscale values obtained from the luminance pulse.