A system, apparatus and method of controlling a brake system of a vehicle having a brake input device, such as a brake pedal, a plurality of rotating wheels and a plurality of brakes, each brake of the plurality of brakes corresponding to one wheel of the plurality of wheels, is provided. In controlling the brakes, data indicative of a deflection of the brake pedal is received, and the received data is used to derive a target deceleration rate. A braking command is provided to each of the plurality of brakes, wherein the braking command is varied for each brake to regulate a deceleration rate the vehicle in accordance with the target deceleration rate.