A system and method of reclaiming lost Internet customers may involve detecting an outage condition associated with a host of an electronic commerce (e-commerce) web site. Customer data can be extracted from packets destined for the host, wherein the packets could be associated with transactions between customers and the web site. The extracted customer data may be stored and, upon detecting a resolution of the outage condition, a customer database can be searched based on the extracted customer data in order to identify customer contact information. A customer reclamation message may then be sent to the customer, wherein the message can incentivize the customer to return to the web site and request completion of the transaction.