Apparatuses and methods support a media server that is hosted in a service provider's network so that media content can be stored from or rendered to a Digital Living Network Alliance (DLNA) network. Media content may be stored directly by accessing the media server or by downloading the media content to the media server. A tunnel is established between an endpoint in the DLNA network through the service provider infrastructure to the media server. Subsequently, a session may be established between a DLNA device to the media server through the tunnel using a virtual address, where the media server is addressable as a virtual device within the DLNA network so that the virtual address is part of an address space of the DLNA network. The media server may support a plurality of DLNA networks, in which a tunnel is established to the media service for each DLNA network.