A coil manufacturing method for manufacturing a wave wound coil in a substantially cylindrical shape by shaping a linear conductor with a cross-sectional shape having directionality, includes: transferring a linear wave conductor shaped in a substantially rectangular waveform, and having straight side portions extending in a wave width direction, one-side connecting portions sequentially connecting every other pair of adjacent side portions at ends on a one wave width direction side, and other-side connecting portions sequentially connecting pairs of adjacent side portions that are not connected by the one-side connecting portions at ends on an other wave width direction side; first bending the one-side and second bending the other-side connection portions so that the side portions are arranged along a coil circumferential direction, and directions of cross-sectional shapes of the side portions are in a constant direction with respect to a coil radial direction; and winding the bent wave conductor on a bobbin.