Invention Grant
- Patent Title: Method and system for conducting online marketing research in a controlled manner
- Patent Title (中): 以受控方式进行在线营销研究的方法和制度
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Application No.: US12043245Application Date: 2008-03-06
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Publication No.: US08234146B2Publication Date: 2012-07-31
- Inventor: Parul A. Mittal , Vivek Jain , Natwar Modani , Ravi Kothari , Aseem Agrawal
- Applicant: Parul A. Mittal , Vivek Jain , Natwar Modani , Ravi Kothari , Aseem Agrawal
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Gibb & Riley, LLC
- Main IPC: G06Q10/00
- IPC: G06Q10/00
Abstract:
The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilization of budget through the use of efficient sampling and grouping of users.
Public/Granted literature
- US20080154707A1 Method and System for Conducting Online Marketing Research in a Controlled Manner Public/Granted day:2008-06-26
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