Method and system for enabling unregistered users to manage electronic items across sessions
    4.
    发明授权
    Method and system for enabling unregistered users to manage electronic items across sessions 有权
    允许未注册用户跨会话管理电子商品的方法和系统

    公开(公告)号:US08271320B2

    公开(公告)日:2012-09-18

    申请号:US10317354

    申请日:2002-12-12

    IPC分类号: G06Q30/00

    摘要: The present invention provides a method and system for enabling an e-commerce website to persist electronic items, such as electronic coupons, gift certificates etc., across multiple browsing sessions. Users are offered electronic items over a communications network during a browsing session. In case the user wishes to save the items for a later browsing session, he/she is prompted for an email address. Details pertaining to the selected items are mapped against the email address. Thereafter, e-mail is sent to the user, containing a URL with the email address of the user embedded in it. Alternatively, entire details corresponding to the items selected during a session are embedded in the URL and in this case they need not be mapped against the email address.

    摘要翻译: 本发明提供了一种用于使电子商务网站能够在多个浏览会话中持续电子商品(例如电子优惠券,礼券等)的方法和系统。 用户在浏览会话期间通过通信网络提供电子商品。 如果用户希望保存用于稍后浏览会话的项目,则他/她被提示输入电子邮件地址。 与所选项目相关的详细信息将与电子邮件地址进行映射。 此后,将电子邮件发送给用户,其中包含一个具有嵌入其中的用户的电子邮件地址的URL。 或者,对应于在会话期间选择的项目的整个细节被嵌入在URL中,并且在这种情况下,它们不需要被映射到电子邮件地址。

    Targeting customers across multiple channels
    5.
    发明申请
    Targeting customers across multiple channels 审中-公开
    针对多个渠道的客户

    公开(公告)号:US20050131759A1

    公开(公告)日:2005-06-16

    申请号:US10734793

    申请日:2003-12-12

    IPC分类号: G06Q30/00 G06F17/60

    CPC分类号: G06Q30/02 G06Q30/0251

    摘要: A customer request is received, and the channel type upon which it was made is identified. The customer making the request is also identified. A record of customer activity is available, and from this, a set of beliefs for the customer for the current channel is formed. The beliefs map to profile attributes. The beliefs are merged to form an integrated profile (i.e. for the same customer across all channels), and on this basis a customer targeting promotion is generated. The promotion is added to the response to the specific customer request and together these are sent to the customer.

    摘要翻译: 接收到客户请求,并确定其所在的通道类型。 还要求客户提出请求。 客户活动的记录是可用的,从而形成了针对当前渠道的顾客的一套信念。 信仰映射到配置文件属性。 这些信念被合并以形成一个集成的简档(即,针对所有渠道的相同客户),并且在此基础上生成客户定向促销。 该促销被添加到对特定客户请求的响应中,并且一起发送给客户。

    Method and system for aiding product configuration, positioning and/or pricing
    6.
    发明申请
    Method and system for aiding product configuration, positioning and/or pricing 审中-公开
    帮助产品配置,定位和/或定价的方法和系统

    公开(公告)号:US20050131770A1

    公开(公告)日:2005-06-16

    申请号:US10735558

    申请日:2003-12-12

    申请人: Aseem Agrawal

    发明人: Aseem Agrawal

    IPC分类号: G06Q30/00 G06F17/60

    CPC分类号: G06Q30/02 G06Q30/0201

    摘要: Methods, systems and computer program products for aiding new product introduction and for identifying a need for reconfiguring, repositioning and/or repricing existing products are disclosed herein. For the case of new products, data relating to a proposed new product is obtained from a merchant, data relating to products similar to the proposed new product is obtained from competitors' websites and processed, product attributes and positioning attributes are identified based on the processed data, and at least one marketing mix for the proposed new product is identified based on the identified attributes. Alternatively, online market research is conducted based on the identified attributes and the at least one proposed new product is identified based on a result of the online market research. For the case of existing products, data relating to one or more of a merchant's products is obtained and data relating to products similar to the merchant's products is periodically obtained from competitors' websites. The data relating to similar products is processed and product and positioning attributes are identified based on the processed data. One or more of the merchant's products that require repositioning and/or repricing are identified based on a change detected in the identified product and positioning attributes.

    摘要翻译: 本文公开了用于帮助新产品介绍和确定对现有产品进行重新配置,重新定位和/或重新定价的需求的方法,系统和计算机程序产品。 对于新产品的情况,从商家获得与提出的新产品相关的数据,从与竞争对手的网站获得的与产品相似的产品的数据获得,并且处理,产品属性和定位属性基于处理 基于所识别的属性来识别所提出的新产品的数据和至少一个营销组合。 或者,基于所识别的属性进行在线市场研究,并且基于在线市场研究的结果来识别至少一个所提出的新产品。 对于现有产品,获得与商家产品中的一个或多个相关的数据,并且从竞争对手的网站定期获得与商品的产品相关的产品的数据。 处理与相似产品相关的数据,并根据处理的数据识别产品和定位属性。 基于在识别的产品和定位属性中检测到的变化来识别需要重新定位和/或重新定价的商家的一个或多个产品。