An image file reproduction apparatus includes a reproduction unit that reads an image file from a storage medium storing image files capable of storing plural pieces of image data and reproduces the read image file, a first operation unit that receives a command for selecting any one of image files stored in the storage medium, and a second operation unit that receives a command for selecting any one of image data stored in the image file selected by the command received by the first operation unit. The reproduction unit controls selection of image data to be reproduced in a different way according to the operation made on the respective operation units.