A spark plug electrode material that may be used in spark plugs and other ignition devices including industrial plugs, aviation igniters, glow plugs, or any other device that is used to ignite an air/fuel mixture in an engine. According to an exemplary embodiment, the electrode material includes a refractory metal (for example, tungsten (W), molybdenum (Mo), rhenium (Re), ruthenium (Ru) and/or chromium (Cr)) and a precious metal (for example, rhodium (Rh), platinum (Pt), palladium (Pd) and/or iridium (Ir)), where the refractory metal is present in an amount that is greater than that of the precious metal. This includes, but is certainly not limited to, electrode materials including tungsten-based alloys such as W—Rh and ruthenium-based alloys such as Ru—Rh. Other combinations and embodiments are also possible.