A technique in which content is supplied to an electronic reader device is described. A time at which to send content to the electronic reader device is stored in a content server based on user preferences, user electronic reader device interaction or network conditions. The content is transmitted to the electronic reader device at the time for later display. Additional content may be securely supplied to the electronic reader device for purchase. The additional content may be in a format such that when a user later enters a request to purchase the content, the content can be instantly displayed.