A process for catalyst regeneration is presented. The process regenerates a catalyst in a paraffin dehydrogenation process, where the reaction is endothermic. The regeneration process provides the heat for the process through heating the catalyst and removes the need for a charge heater to the dehydrogenation reactor, which in turn eliminates high temperature thermal residence time which eliminates thermal cracking of the feed and improves the overall product selectivity. In addition, plot area, equipment costs and operating complexity are reduced.