Disclosed is a method of receiving by a terminal a rights object (RO) from a rights issuer (RI) on behalf of a memory card, the method including, receiving, by the terminal, a trigger message for RO acquisition from the rights issuing server, comparing, by the terminal, trust anchor and ID of the memory card in a list included in the trigger message with a trust anchor and ID of the memory card within a context of the terminal, transmitting, by the terminal, a RO request message to the rights issuing server if the trust anchor and the ID of the memory card within the context are consistent with those within the list according to the comparison result, and receiving, by the terminal, a RO response message including a protected RO from the rights issuing server.