In a vehicle pop-up hood apparatus in which a rod is extended and a hood is pushed up by the operation of an actuator at a time of collision with a collision body, collision energy is absorbed with high efficiency when a collision load of a predetermined value or greater is input to an area near a hood pushed up position.Actuator (18) operates such that rod (20) moves in an axial direction toward a hood upper side, pushes up a rear edge side of hood rocker (12) and holds it at that position and, in that state, when a collision load of a predetermined value or greater acts from a hood upper side to near the pushed up position of the hood, push portion (54) slides along pushed up surface (38) of hinge arm (30) towards a vehicle rear side, and rod (20) is made to bend in conjunction therewith.