Provided are apparatuses and methods for transmitting and receiving ESG fragments containing identification information. In one example, the identification identifies a mobile operator. For example, the identification information may include a Mobile Network Code (MNC), Mobile Country Code (MCC), or name corresponding to the mobile operator. In another example, the identification information may also contain a web address corresponding to a web page associated with the mobile operator. For example, the identification information received in the ESG fragment may be compared to stored identification information at a receiver. Based on the identification information in the ESG fragment and stored identification information, a corresponding web page may be provided. Also, a program or service corresponding to the ESG fragment may be filtered based on the identification information in the ESG fragment and stored identification information.