A nonvolatile semiconductor memory device comprises: a memory cell array configured by a plurality of first and second lines and a plurality of memory cells, each of the memory cells being selected by the first and second lines and being configured to store multiple-bit data in a nonvolatile manner; a data bus configured to transmit write data to be written to the plurality of memory cells, the write data being configured by a plurality of unit data; a column selection unit configured by a plurality of data latches, each of the data latches being configured to directly receive the unit data inputted from the data bus and to retain the unit data; and a control unit configured to control activation/non-activation of the data latches. During a programming operation, for each unit data inputted to the column selection unit, the control unit activates one of the data latches corresponding to a certain one of the memory cells where the unit data is to be stored.