Mobile communication devices, such as mobile phones, may be capable of recommending to a user various providers of one or more solicited services, e.g., by identifying a user location and identifying providers near the user location that provide the services, and by initiating a call between the user and a selected provider. However, the equipment and service costs of such devices may be prohibitive, particularly for mid-range mobile communication devices that may appeal to cost-conscious users. The prohibitive costs may be diminished by redirecting part or all of the cost of providing the recommendation service from the providers, e.g., by charging the provider a service cost upon initiating a call from the user to the provider, or upon representing the provider in a provider database. In one such embodiment, all service costs may be borne by providers, providing to the user a free recommendation service via the mobile communication device.