摘要:
Mobile communication devices, such as mobile phones, may be capable of recommending to a user various providers of one or more solicited services, e.g., by identifying a user location and identifying providers near the user location that provide the services, and by initiating a call between the user and a selected provider. However, the equipment and service costs of such devices may be prohibitive, particularly for mid-range mobile communication devices that may appeal to cost-conscious users. The prohibitive costs may be diminished by redirecting part or all of the cost of providing the recommendation service from the providers, e.g., by charging the provider a service cost upon initiating a call from the user to the provider, or upon representing the provider in a provider database. In one such embodiment, all service costs may be borne by providers, providing to the user a free recommendation service via the mobile communication device.
摘要:
Mobile communication devices, such as mobile phones, may be capable of recommending to a user various providers of one or more solicited services, e.g., by identifying a user location and identifying providers near the user location that provide the services, and by initiating a call between the user and a selected provider. However, the equipment and service costs of such devices may be prohibitive, particularly for mid-range mobile communication devices that may appeal to cost-conscious users. The prohibitive costs may be diminished by redirecting part or all of the cost of providing the recommendation service from the providers, e.g., by charging the provider a service cost upon initiating a call from the user to the provider, or upon representing the provider in a provider database. In one such embodiment, all service costs may be borne by providers, providing to the user a free recommendation service via the mobile communication device.
摘要:
A content provider may provide public access to a content item set, but may be unable to achieve sufficient revenue to sustain the administrative costs and ongoing development of the content item set. Instead, the content provider may develop relationships with one or more referrers (e.g., search engines.) When a user requests a content item, the content provider may determine whether the request results from a referral by a sponsoring referrer, and based on this determination may provide either a full version or a limited version of the content item. The referrer benefits by providing its users with free access to the content item set, which may be unavailable from non-sponsoring competitors, and in exchange may share advertising revenue with the content provider. This arrangement achieves sustaining sponsorship of the content provider while extending full and free access to the content item set to users of sponsoring referrers.
摘要:
A content provider may provide public access to a content item set, but may be unable to achieve sufficient revenue to sustain the administrative costs and ongoing development of the content item set. Instead, the content provider may develop relationships with one or more referrers (e.g., search engines.) When a user requests a content item, the content provider may determine whether the request results from a referral by a sponsoring referrer, and based on this determination may provide either a full version or a limited version of the content item. The referrer benefits by providing its users with free access to the content item set, which may be unavailable from non-sponsoring competitors, and in exchange may share advertising revenue with the content provider. This arrangement achieves sustaining sponsorship of the content provider while extending full and free access to the content item set to users of sponsoring referrers.
摘要:
Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target user profile with a plurality of computing devices. The ad server is also configured to receive a multi-step impression plan including a plurality of triggers from an advertiser. Each trigger is associated with a different advertisement to be served to at least one of the plurality of devices. The system also includes an ad serving engine configured to serve a first advertisement to a first device in response to making an inference from sensors or detecting a first trigger, and a second advertisement to a second device in response to a second inference or detecting a second trigger, according to the impression plan. A predictive model developed from machine learning may be used to develop a learning-based multi-step impression plan.
摘要:
Systems and methods for distributing shared electronic coupons are provided. According to one aspect, the electronic coupon may include a coupon benefit display region displaying a textual and/or graphical representation of a coupon benefit. The electronic coupon may further include a candidate display region displaying a list of one or more friends of the user who are determined to be redeemer candidates from among friends in a social network profile or address book of the user. Each redeemer candidate friend in the list has an associated selector, and selection by the user of a selector corresponding to a friend causes the client device to send a message to a coupon server to instruct the coupon server to send the electronic coupon to a client device of the selected friend. Predictive models generated through machine learning may aid in selecting the user to which coupons are distributed and the redeemer candidates.
摘要:
Systems and methods for facilitating purchase transactions through real-time dynamic marketplace sessions are provided. A method may include pooling offers for goods/services to form a pooled offer, and pooling bids to form a pooled bid. The pooled offer and the pooled bid may be matched to form a pooled offer/bid pair. Methods for inducing and using predictive models for successful configuration of properties and participants with machine learning procedures that operate on data about successful and unsuccessful offers may be employed. A real-time dynamic marketplace session may be established between offer agents associated with the pooled offers and bid agents associated with the pooled bids. Upon a successful conclusion to the negotiation, a purchase transaction for the pooled offer/bid pair may be processed.
摘要:
Techniques and systems are disclosed that provide a risk-based assessment for a user based on user location information. Incident data is acquired for incidents that involve potential risks (e.g., to people and/or property) from a plurality of locations and contexts, considering such factors as date, time, weather, traffic, and velocity. The incident data is matched to the user's location and context directly or indirectly to provide one or more potential outcomes of interest (e.g., accidents, injuries, fatalities), and inferences regarding the likelihood of events are made available. These measures are compared to desired risk thresholds for the user. In one embodiment, routes, times, and conditions of travel may be preferred over others routes, times, and conditions. In another embodiment, users may be notified of a condition or a vehicle's maximum velocity may be reduced when the matched incident data meets/exceeds a user's risk threshold.
摘要:
Among other things, one or more techniques and/or systems are disclosed for mediating tasks in real-time for safety-related concerns. A nature for a safety-related primary task, such as contextual elements of the task, is determined; and a nature of a secondary task that draws attention away from the primary task is also determined. A risk factor for a potential lack of cognitive resources which may be needed by the primary task is determined by applying the nature of the primary task and the nature of the secondary task to a trained risk factor model. The risk factor is applied to one or more safety-related systems in real-time, for example, to mitigate potential safety concerns.
摘要:
A marketplace server and method for facilitating purchase transactions are provided. A marketplace server may include a routing engine configured to receive an order for goods from a first computing device associated with a first customer, with the order including a first delivery address of the customer. The routing engine also calculates a delivery route to the first delivery address. An offer engine is configured to create an offer for other goods. The offer includes a shipping incentive associated with a second delivery address of a second customer. The offer may be targeted to the second customer based on a proximity of the second delivery address to the delivery route. The offer engine sends the offer to a second computing device associated with the second customer. Upon receiving an acceptance of the offer from the computing device, the offer engine processes a purchase transaction for the offer.