An electrical connector assembly having improved conductivity and continuity. A snap in or push in electrical connector having a zinc body and spring steel components plated with high conductivity metal, such as tin, providing a reduced voltage drop across the attached electrical connector. In an embodiment, a connector assembly has a connector body having opposed end openings provided with an outer surface that slopes downwardly toward the outlet opening. The inlet opening having placed therein cable retainer inserts. A sloping or frustro-conical, snap fit, snap in, or push in outer retaining ring with locking tangs is provided for snap locking the outlet end portion of the connector body to an electrical box or panel. Improved conductivity or continuity is obtained and a good electrical ground is formed between the electrical box and connector assembly.