There is provided an image display device capable of suppressing the occurrence of a color shift while ensuring a sufficient color reproduction range. An in-area maximum luminance obtaining unit (151) divides an input image (31) into a plurality of areas and obtains, for each of RGB colors, a maximum luminance value (34) in each area. A weighting coefficient calculating unit (152) obtains the maximum luminance values (34) for the respective RGB colors for all of the areas, and determines weighting coefficients (35) which are required upon an LED luminance adjustment process, based on an mean value of the maximum luminances values (34) for each color. An LED luminance adjusting unit (153) adjusts the luminances of respective RGB color LEDs in each area to suppress the occurrence of a color shift, based on the maximum luminance values (34) obtained by the in-area maximum luminance obtaining unit (151) and the weighting coefficients (35) determined by the weighting coefficient calculating unit (152).