An apparatus includes a line-type recording head including a plurality of recording elements formed thereon, a holding unit configured to hold a sheet, a conveyance mechanism configured to convey the sheet held by the holding unit to a position of recording by the recording head, a shift mechanism capable of relatively shifting a position of the sheet in a sheet width direction with respect to the recording head while the sheet is fed from the holding unit to the recording position, and a control unit configured to control the conveyance mechanism and the shift mechanism.