There is provided methods and systems to transform unstructured information into structured information. First, the system accesses a rule specifying a condition for assigning data to the data item, the condition based on the content of the data item, the assigned data to provide structure to the data item. Second, based on a detecting that the condition has been met, the system applies the rule to assign the assigned data to the data item. Third, the system stores, in a database, the data item and the assigned data as the data item structured information.