A method and apparatus for measuring the quality of a video provided in an IP network based media service is provided. The apparatus for measuring Quality of Experience (QoE) guaranteed real-time Internet Protocol (IP)-media video quality, includes: a receiver receiving a transmission video provided through an IP network service platform and an original video corresponding to the transmission video, and extracting frames of the transmission video and the original video; a detector comparing the frames of the transmission video and the original video in real time to obtain a difference between the frames of the transmission video and the original video and detecting a matching segment between the transmission video and the original video; and a measurement unit calculating a QoE parameter using the frames of the transmission video and the original video which correspond to the matching segment.