An information processing method includes the steps of: obtaining biometric information expressing biometric responses exhibited by a user during content playback; obtaining metadata for each content of which biometric information is obtained; identifying attributes linked to the biometric information within the attributes included in the obtained metadata and identifying, in the case of content wherein identified attribute values differ but the user exhibits similar biometric responses during playback, the different value of the attribute linked to the biometric information as a value not necessary to be distinguished; reconfiguring a profile by merging the information relating to the value which is identified which is not necessary to be distinguished, from the information included in the user profile; identifying recommended content based on the reconfigured profile; and presenting the identified recommended content information to the user.